The digital transformation of points of sale: strong commercial challenges
A study carried out by IDC for Microsoft analyzes the digital transformation of retail brands and outlines the resulting results. We
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A study carried out by IDC for Microsoft analyzes the digital transformation of retail brands and outlines the resulting results. We
What if the customer journey has been likened to a puzzle whose pieces have to be put together to create a coherent whole? Google
Business-consumer interactions are multiple, non-linear, heterogeneous and increasingly dematerialized. The difficulty for companies remains to work on consistency
Online and offline are now working together to provide a customer experience with as few unpleasant moments as possible (it is then a question of “irritants”).
Like all companies today, you certainly have many questions about your place in the digital environment. You
The prerequisite for setting up your KPIs: setting webmarketing and e-commerce objectives In any marketing strategy, the essential element
Today's marketers seem to be obsessed with one KPI in particular… This famous ROI or return on investment. Why is it so important? Simply because
A PWC study carried out in Spring 2017 exposes the purchasing habits, preferences and feelings of consumers as well as the concerns and
The transformation of the digital environment of companies is also changing B2B e-commerce. According to Fevad, inter-company electronic transactions could reach 24% of the amount
In the multi-channel era, it is particularly central and strategic to multiply the potential points of contact with consumers. In this sense, using
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