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The quest for the optimal and frictionless customer experience is a mission that any e-merchant must carry out to have an e-commerce site.
Companies are betting a little more on omnichannel every day with the aim of responding as efficiently as possible to the expectations of their customers.
“Attribution” in marketing is the process of allocating conversion to the right channel, to the right touchpoint. This subject
Consumers are playing an increasingly active role in developing relationships with brands. Likewise, their
An infographic produced by Google offers 5 steps to exploit the “data audience”. In other words, how to use the data from qualification to
What is service design? Service design or service design in English, is an approach, a design, which takes into account
The consumer journey is strewn with pitfalls, moments of friction, dissatisfaction when it should be fluid, seamless and particularly pleasant. In order to
Have you ever heard of multi-device or cross-device marketing? These practices are numerous among consumers. This is for example the idea of looking at the price
The CRM has particularly evolved in recent years. In today's competitive environment, it is no longer a question of ignoring relationship management practices
Consumers are increasingly informed mobile users. This article focuses on the needs of nomadic individuals. Do we really know what they expect in terms
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