Like all companies today, you certainly have many questions about your place in the digital environment. You may also be in the process of greatly developing your business with the help of digital because you have realized the potential of e-commerce. You think you have all the cards in hand to embark on this famous “digital transformation” ?
First of all, have you thought about your employees? Yes ? Nope ? What place will they have in your development? Are they ready for change? Sometimes, the technique is not the most complicated element to put in place. People very often oppose resistance that is not easy to overcome, which is why supporting your team and your employees towards change is essential.
The success of the digital transformation of your company will take time, but above all, it will only be successful if all the members of your team take part in it. This change is being prepared, announced and built little by little. Don't waste another minute!
#1: What is your team's reluctance to digitize their work environment?
Many people in your company will be reluctant to the changes you want to implement. Novelty is scary and digital even more so. Changing the habits of your team members will not be easy, which is why change must be brought about gently.
The first step must correspond to the elimination of the different fears, apprehensions and assumptions of the different members of your team. With each obstacle, with each disturbing element, with each refusal, you will have to find a solution. In this, the priority lies in the idea of establishing a dialogue, of being open and understanding with your team. Listen to their fears so you can better respond to them. Be open to their reluctance in order to better understand the underlying resistance mechanisms. This listening phase is essential in order to establish a climate of trust.
It is in this first phase that you will really determine what are the obstacles to change and which members of your team will have the most difficulty adapting.
#2: What are your internal strengths and weaknesses?
The second step is to work on yourself and above all to be aware of your strengths and weaknesses. In this way, your internal skills will be put forward. Some members of your team will be better in certain areas while others will be better in complementary areas. You identify the skills and motivations of the different members of your team. It's up to you to motivate the troops by offering different missions according to the profiles and motivations of each of the employees.
Then, it's up to you to be a source of proposals and to indicate internal or external training courses for each employee. These trainings can take various forms: workshops, MOOCs, external interventions, etc. These trainings will constitute a starting point for the digital transformation of your company. However, the most important work is not yet done. You must continually support your employees in the evolution of your company towards digital. It's constant work.
#3: How to increase your team's skills?
When you chose to take the turn of digitalization with your company, you wanted above all to boost your activity. In this, you have decided to seize new business opportunities for your company. To succeed, you must absolutely empower your teams and give them priorities and objectives. They must feel involved in the success of their business. It is in this way that the rise in skills will be perfectly achieved.
#4: What is the point of creating a “digital culture” within your company?
Finally, the last essential link in the digital transformation of your company is to create a digital culture. The establishment of this digital culture involves various daily actions such as the use of a CRM, the creation of an intranet, encouraging employees to participate in the company's blog, to follow the company on social networks and to share your communications, for example. Over time, this digital culture will be created and amplified. New habits and new uses will then be put in place, which will mark a real turning point in the evolution of your business. Remember to continually train your employees. The tools evolve, it is up to them to develop their skills accordingly thanks to your help and support!
