Omnicommerce is the real challenge of 2018
What if the customer journey has been likened to a puzzle whose pieces have to be put together to create a coherent whole? Google
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What if the customer journey has been likened to a puzzle whose pieces have to be put together to create a coherent whole? Google
Online and offline are now working together to provide a customer experience with as few unpleasant moments as possible (it is then a question of “irritants”).
The French have an increased awareness regarding their personal data. They want more control and more protection. 85% of
Today's marketers seem to be obsessed with one KPI in particular… This famous ROI or return on investment. Why is it so important? Simply because
A PWC study carried out in Spring 2017 exposes the purchasing habits, preferences and feelings of consumers as well as the concerns and
The latest Digital Marketing Trends Report from Econsultancy and Adobe shows, for the third consecutive year, that customer experience is
Cross-channel strategies to bring the consumer from the website to the store are increasingly being implemented.
Paris Retail Week offers, in partnership with Havas Paris, the results of a study carried out in July 2017 on new trends in
Splio and ReachFive present the results of their latest study entitled "Data at the service of customer knowledge and experience", which
Have you ever dreamed of solutions that would allow you to leave a store without having to worry about payment? Mobile payment solutions
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