The time has come to take a look back and measure the success of your online store for the year 2023. A thorough review is essential to highlight your achievements, draw constructive lessons and define a robust strategy for the year coming with Solusquare Commerce Cloud.
Step 1: Collect Data with Solusquare Commerce Cloud
Start by gathering all your sales and engagement data through Solusquare’s unified B2B & B2C back office. Here are some key data points to consider:
- Monthly turnover
- Conversion rate
- Average order value
- Customer retention rate
- New customer acquisition rate
These measurements, once collected using our solution ERP integrated, will provide you with an accurate overview of the performance of your MultiEshop and your mobile point of sale (MPOS) terminals.
Step 2: Performance Analysis with Solusquare Tools
With your data at hand, do the following:
- Compare performance from each quarter.
- Identify your best-selling and worst-performing products by using PIM to manage your catalogs.
- Evaluate the effectiveness of promotions and discounts using our CMS e-Commerce.
Step 3: Customer Journey Assessment with Solusquare
Use analytical tools to understand your customers' journey on your site:
- Map the typical customer journey by leveraging data from your Solusquare Back-Office.
- Identify where customers are abandoning their carts and adjust accordingly with strategies omnichannel.
- Look for patterns in product returns or complaints to improve the customer experience.
Step 4: Review Marketing through the Solusquare Lens
Review your marketing strategy from the past year:
- Which channels generated the most revenue? Analyze this with our built-in reports.
- Which campaigns had the greatest impact? Use our SaaS to track performance.
- How has social media influenced traffic and sales? Use the single customer repository for an overview.
Step 5: Technical Optimization with Solusquare Support
Make sure your site is technically up to date:
- Check page loading speed with our monitoring tools SEO and maintenance.
- Ensure mobile optimization for a seamless user experience.
- Perform regular security updates in our secure private cloud.
Transition to 2024
By learning lessons from your 2023 results, you are laying a solid foundation for your e-commerce. Solusquare Commerce Cloud is designed to support you in this process, providing the tools and insights necessary to make informed decisions. Now that you have the keys to understanding and improving your past performance, it is time to look to the future. Discover our advice to best prepare your online store for 2024, and make sure you're in tune with the innovations and practices that will shape the future of online commerce.
