In the world of recreational vehicles, Narbonne Accessories caused a sensation as the undisputed leader in the field of caravans and motorhomes. With more than 50 years of expertise, this family business has evolved and prospered through its commitment to innovation, quality and customer service. Today, we immerse you in the history and diverse activities of Narbonne Accessories, which recently signed a digitization contract with Solusquare Commerce Cloud.
Let's go back to 1971, when Alain Masse began his adventure in the trade of new and used caravans in Narbonne. At the end of this first experience, it was from 1980 that the company took a decisive turn by specializing in the sale of accessories for caravans and motorhomes through mail order. With the arrival of his sons, Bruno and Yannick Masse, Narbonne Accessories has become the major player in the accessories market in its sector of activity in France.
The development of a network of stores from 1990 propelled Narbonne Accessories at the top of its market. Today, the brand proudly has 64 points of sale across the country. This dazzling growth has also led the group to diversify its activities over the years.
The Narbonne Group was able to seize market opportunities by extending its activities to the distribution of leisure vehicles from 1997. Through its network of TPL and TPL Premium dealerships, the group now covers the entire Mediterranean basin. At the same time, in 2001, the group created repair centres, thus meeting an essential need for owners of leisure vehicles.
The development of the rental concept from the 2000s enabled Narbonne Accessories to expand its clientele and to help people discover the joys of camping-car holidays. Today, with nearly 17 departure bases in France, the rental network is a popular option for traveling travel enthusiasts.
Finally, thanks to its strategic partnerships and its mastery of the world of leisure vehicles, the Narbonne Group launched the Vans and Campervans activity under the Réseau Fourgons brand from 2004. With 11 points of sale mainly located in the South of France, this new offer meets the needs of travelers eager for freedom and adventure.
The store concept
Under the dynamic direction of brothers Bruno and Yannick Masse, Narbonne Accessories has been offering an innovative store concept since 2020. The brand has created a unique environment where customers can discover, learn, test and experience accessories related to leisure vehicles. With its 9 universes and 6 specialized corners, such as energy, suspension, the outdoors, electrically assisted bicycles or audiovisual, Narbonne Accessories provides a complete offer to optimize the leisure activities of its customers. In addition, the group has an internal training school which ensures that its technical experts and in-store experts are constantly updated on new technologies to better meet customer expectations.
A local network and online services
With its national network, Narbonne Accessories ensures a remarkable presence on French territory, thus allowing each customer to find a store nearby. In addition to physical points of sale, the company also offers a Distance Selling service, accessible via its dedicated telephone number. Customers can have their purchases delivered wherever they want, even in store.
"If I had to testify to our collaboration, I would tell you without reservation that this new collaboration promises to be particularly rich because it has already demonstrated constructive collaborative exchanges in a framework led by Solusquare, which is particularly organized and professional, which we need to structure best our project. This collaboration, based on trust and the sharing of skills corresponds exactly to what we expect from a partner in terms of requirements. There is a quote from a former American head of state that I think ticks the boxes for our collaboration: “By working together and pooling our wealth, we can accomplish great things.” -Ronald Reagan"
Innovation & Growth
This collaboration aims to digitize the points of sale of Narbonne Accessories and to revitalize all of the group's online sales catalogues.
The digitization of points of sale Narbonne Accessories will significantly improve the customer experience. Thanks to Solusquare Commerce Cloud, customers will be able to easily discover and buy the products of Narbonne Accessories online, benefiting from fluid and intuitive navigation. The platform's user-friendly interface will allow customers to quickly find the accessories they are looking for, access detailed product information and place their orders with just a few clicks. This simplified and convenient shopping experience will enhance customer satisfaction and foster brand loyalty.
This digitization will also broaden the geographic scope of Narbonne Accessories and will allow him to acquire new customers. Thanks to online sales, the company will be able to reach consumers located outside its traditional area of influence. Potential customers will now have the ability to order quality accessories from anywhere in France, facilitating customer expansion and sales growth. Solusquare Commerce Cloud offers advanced online marketing features, such as customer segmentation, personalized targeting and promotional campaigns, which will help Narbonne Accessories attract new customers and retain existing ones.
Towards a more optimized management of stocks and operations
Through seamless integration between the inventory management system of Narbonne Accessories and the e-commerce platform, stock levels will be constantly updated in real time. This will reduce the risk of stockouts, optimize purchases and ensure maximum product availability for customers. Additionally, centralizing data and business processes will simplify internal logistics, reduce errors, and improve the overall efficiency of business operations.
Better customer knowledge
Relying on Solusquare Commerce Cloud, Narbonne Accessories will be able to collect and analyze valuable data on customer buying behaviors, market trends and product performance. This information will allow the company to make informed decisions on marketing strategy, inventory management, product development and personalization of the customer experience. The ability to obtain real-time data and detailed reports will help Narbonne Accessories remain agile, competitive and responsive to market changes.
The final objective is customer satisfaction and the elimination of all points of friction in order to allow a "seamless" purchasing process and a higher level of quality, which all customers benefit from. Solusquare Commerce Cloud.
