M-Pos or “mobile point of sale” refers to a mobile collection solution. This allows you to receive card payments using a mobile phone. This new means of payment has many advantages for merchants and consumers alike.
What is mPOS?
The "mobile point of sale" is a mobile application paired with a card reader that is connected to the mobile. This solution makes it possible to accept payments by credit card. In other words, the mobile point of sale replaces other more traditional payment terminals.
Concretely, the operation is as follows: the merchant indicates the amount of the transaction on the terminal, the customer validates the collection by introducing his bank card. He then receives his receipt by SMS or email.
What are the advantages of the “mobile point of sale”?
This type of on-the-go solution is particularly interesting since it relieves congestion in traditional checkouts. Indeed, the application replaces the cash register. Consumers no longer need to queue for payment.
On the other hand, the consumer receives his credit card ticket either by SMS or by email, which is very practical for him.
Since consumption and payment habits change, merchants must get used to these new behaviors. The mPOS is therefore one of the solutions to be offered to consumers in order to compete with the Internet. The latter obtain the advantages of the store (trial, advice, etc.) while benefiting from the advantages of the web (no waiting at the checkout).
Thanks to mPOS, you process payments quickly and smoothly while collecting customer data such as telephone number or email address. Particularly important data for the creation of a real customer relationship strategy. Thus, you will have the means to communicate your commercial offers to a more extensive database.
Finally, thanks to a mobile terminal held by an in-store salesperson, consumers will be able to benefit from personalized advice. The role of the seller is then to guide them by showing them seasonal catalogs, offering them a loyalty program, and giving them an extended experience by referring them to the brand's social networks. This is how to create customer engagement easily!
Consumers also obtain a lot of information quickly from a seller equipped with a mobile terminal in the store: price checks, stock status, complementary products, advanced features of a product, etc.
On the merchant side, you have everything to gain with the mobile point of sale. On the one hand you give more satisfaction to the customer. On the other hand, you save time and strengthen your customer relationship. Finally, you won't miss any sales by offering this collection solution to your customers. Indeed, this type of payment solution can be used outside your store: trade shows, markets, fairs, etc.
To conclude, the advantages of mPOS are numerous, whether on the merchant side or on the consumer side. Implement mobile terminals in your store. Your sales strategy will gain in performance and you will obtain better results in the short term as well as in the longer term in terms of customer satisfaction and loyalty. It is certain that consumers will come back to you for the particularly pleasant experience you have provided them.
