The physical store is currently undergoing major transformations in order to adapt to the great digitalization of customer journeys. Thus, many new services have been created to support customers and best meet their expectations. Click and collect, e-reservation, access to stocks, product geolocation, etc.
More than the connected store, the sellers also become “connected”. They are even called “augmented salespersons” because they benefit from technological assistance enabling them to better meet the expectations of potential customers.
The “augmented” seller: real added value of the connected store
The sales profession is evolving with new technologies. He is now connected via a tablet or a smartphone, which allows him to easily access customer data such as the history of his purchases, his interests, his status (loyal customer, volatile, etc.). The seller can also update customer data and complete it in addition to consulting it.
Does your store use beacons? If so, the “augmented” salesperson will also be able to access even more useful and precise information such as the time spent in the store, the hot zones (those that are most visited) or even the frequency of visits.
On the other hand, the advantage of a seller in possession of a connected tablet is the fact that he can access the brand's catalog, and above all offer high value-added information such as real-time stock, for example. or the technical characteristics of a specific product. He can also show a product demonstration to potential customers. In this way, the augmented seller has information that will allow him to more easily conduct a sale.
From the salesperson connected to artificial intelligence in the store
Equipping your sellers with such technologies not only helps to promote sales but also to manage stocks, for example, or to bring products from the store's stock. So many possibilities to consider.
For example, the Undiz brand allows its customers, through interactive terminals, to place an order and receive the product from the reserve in a few seconds in the store thanks to air-propelled capsules that pass through pipes.
What if artificial intelligence enabled the implementation of the next revolution in stores? Robots could be used to help customers and even salespeople in their daily lives. They could facilitate different tasks such as carrying out an inventory or bringing specific products from the reserve to a customer. These robots could offer products adapted to customer expectations but also carry heavy and bulky objects, which a salesperson alone cannot do.
To be continued!
