Google Home, Amazon Alexa, Apple Homepod… Voice assistants are now well established in the market and are about to revolutionize a certain number of habits. It's a safe bet that these new players on the market will become a new way of consuming. Moreover, a study carried out by Gartner estimates that purchases made using virtual personal assistants will generate 2,1 billion dollars by 2020. Within 2 years, the same organization estimates that 3,3% of Global households will be equipped with these voice assistants. They therefore arrive in number and strength in our daily lives!
For marketers, it is no longer just a question of mobile-first. Indeed, voice search is also revolutionizing a number of elements concerning the way of writing content, for example. On the consumer side, this is changing the way people search and view content, that's for sure. This is truly the era of Artificial Intelligence!
Today we propose to review the key advantages of this new kind of assistant that responds to voice commands.
Voice assistants connect with technology
Voice assistants make it easy to interact with technology. The fact that the latter "answer", "react" to the demands of individuals facilitates use and everyday life. In other words, the new voice recognition tools make it possible to increase consumer engagement without asking them for more effort.
However, the fear linked to the respect of private life remains very present. In order to overcome these potential obstacles, why not "educate" the consumer on the data? Provide them with clear information about what you do with their personal information but also indicate what is collected. Inform users about where they are stored, how long they are kept, etc. Play the transparency card!
Voice assistants have a real role in the home
Consumers are more and more inclined to delegate certain daily tasks to voice assistants. The latter are increasingly assimilated to "butlers". Indeed, Internet users are fond of tools that simplify their lives and voice search allows you to perform various actions while doing something else with your 10 fingers. A valuable time saver.
In the future, people even want voice assistants to be able to anticipate their needs, act on their own and even make suggestions. The voice assistant will become a real member of the household!
Voice assistants are efficient and require little effort
In the end, voice assistants allow you to do a lot of things, to consult a certain amount of information without getting tired! No more effort is needed to access a request. Interactions are very limited and physical devices are no longer useful. No need for a keyboard, smartphone, etc. An individual who uses a voice assistant will obtain the information he is looking for very quickly and effortlessly! What to make many followers.
Voice assistants call nearby
It also seems that voice assistants involve a much stronger emotional commitment than requests made in the usual way. The use of the spoken word engages consumers more. The fact that the voice is "human", promotes interactions, exchanges of individuals with technology.
Finally, although voice assistants are particularly appealing to consumers and many of them have already welcomed this technology into their homes, the next challenge is already to start thinking about the creation “vocal experiences”. Take a step ahead by thinking about your entire customer journey from the point of view of a request made by voice! Some of your content may need to be reviewed.
