Impact of the health crisis on digital commerce
For several years the figures of global e-commerce have only increased. Long reduced market benefiting only the pureplayer, the situation changed at the beginning
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For several years the figures of global e-commerce have only increased. Long reduced market benefiting only the pureplayer, the situation changed at the beginning
The challenges of opening up to international markets After the explosion of e-commerce this year (+24% vs 2019), e-retailers are seeking to maintain their growth momentum.
Combining human and virtual for a successful customer experience All aspects of our lives are becoming increasingly digital. Automation also becomes
Consumers are increasingly informed mobile users. This article focuses on the needs of nomadic individuals. Do we really know what they expect in terms
A study carried out by IDC for Microsoft analyzes the digital transformation of retail brands and outlines the resulting results. We
A study on the digital transformation of the retail sector was conducted by IDC for Microsoft with 117 brands: food, jewellery/optics, DIY/garden,
Consumers are increasingly informed mobile users. This article focuses on the needs of nomadic individuals. Do we really know what they expect in terms
What if the customer journey has been likened to a puzzle whose pieces have to be put together to create a coherent whole? Google
Like all companies today, you certainly have many questions about your place in the digital environment. You
The prerequisite for setting up your KPIs: setting webmarketing and e-commerce objectives In any marketing strategy, the essential element
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