At the time of multichannel, it is particularly central and strategic to multiply potential points of contact with consumers. In this sense, using new distribution channels in its business strategy seems like a really good idea for development. Have you thought about using marketplaces as real sales channels for your products?
Marketplaces: e-commerce platforms that multiply your points of contact!
In order to gain visibility on the web, optimizing your e-commerce site is essential. In this, different tools can help you: natural referencing, sponsored links, social networks, etc. However, it is also possible to multiply the sales channels in order to be more visible online. Marketplaces then have real advantages to offer you. By multiplying your presence on these e-commerce platforms, you do not leave the field open to competition and you put the odds on your side in order to appear several times in the eyes of consumers in the search engine.
Marketplaces like Amazon, eBay, Cdiscount are increasingly used by consumers during their decision-making process. Whether it is to search for information, read reviews on products or to buy, people now go very often to these e-commerce platforms. Thus, the latter acquire a particularly important traffic and represent for you, merchant, a real opportunity to acquire new customers.
In addition, there are more and more marketplaces on the web. Some players, who previously had an e-commerce site, have turned into genuine marketplaces specializing in a specific market, such as: Nature et Découvertes, Truffaut, etc.
By choosing to sell your products via marketplaces, you multiply your potential points of contact quickly and easily. Indeed, by creating optimized files on the market places, your products will be well referenced in the search engine, under the aegis of the marketplace. Although the latter does not refer to your e-commerce site, it can however result in a sale and therefore in income for you!
Marketplaces can thus be perfectly integrated into your distribution strategy. In addition to helping you multiply your points of contact, they give you many advantages: high traffic, qualified consumers, trusted third parties in the minds of consumers, etc.
What distribution strategy on marketplaces?
If you want to multiply your points of contact on the web, marketplaces can help you. However, it is up to you to choose the right platforms, those related to your business. Indeed, all marketplaces do not necessarily correspond to your field of activity. On some of them, your products cannot be referenced. It's up to you to choose the marketplaces that are directly related to your sector.
Then choose the products you want to sell on the marketplaces. Do not distribute your entire product catalog. Save some products for your e-commerce site. In this sense, if consumers want to know more about you, they will visit your site and find an offer that complements what they have already seen on the marketplace.
Finally, you will need to create a product feed adapted to each marketplace on which you wish to sell. This feed contains technical characteristics and a set of elements to classify your products in the right categories on marketplaces. This feed also contains a lot of information allowing Internet users to identify what you are selling. Once your feed is posted on the marketplace, Internet users can access your products and place orders.
Marketplaces allow you to develop your online visibility by multiplying the possibilities of entry to your products. These e-commerce supports are real assets in your web strategy. They come in addition to your e-commerce site and allow not to leave too much visibility to competitors in search engines. Up to you !
