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The challenges of opening up to international markets After the explosion of e-commerce this year (+24% vs 2019), e-retailers are seeking to maintain their growth momentum.
Marketplaces currently occupy a predominant place in the e-commerce world. In France, no less than 43 million Internet users have
“Attribution” in marketing is the process of allocating conversion to the right channel, to the right touchpoint. This subject
Google Home, Amazon Alexa, Apple Homepod… Voice assistants are now well established in the market and are about to revolutionize a number of
According to a study by Gartner, within four years, 5% of customer service requests will be made through connected objects. These latter
The customer experience, the customer relationship,… There is a common point. The human. Indeed, the customer experience and the relationship are above all based on the
Customer advisors are now increasingly virtual. It is no longer at all obvious to speak to a human when a request is
2018 is shaping up to be a big year for mobile marketing, with budgets set to grow, major mergers and IPOs
By finding and fixing pain points related to your chatbot, users are sure to have a smoother experience.
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