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A study on the digital transformation of the retail sector was conducted by IDC for Microsoft with 117 brands: food, jewellery/optics, DIY/garden,
The prerequisite for setting up your KPIs: setting webmarketing and e-commerce objectives In any marketing strategy, the essential element
The French have an increased awareness regarding their personal data. They want more control and more protection. 85% of
Splio and ReachFive present the results of their latest study entitled "Data at the service of customer knowledge and experience", which
Did you know ? The GDPR (General Data Protection Regulation) comes into force on May 25, 2018. In other words, a new regulation concerning the protection
SMEs are still and always lagging behind in the adoption of a CRM. However, they are increasingly aware of
A weak legislative framework that imposes strategic thinking and ethical limits on the part of companies Legislation is currently in process
How to understand the customer experience trend? The customer experience is at the heart of discussions and investments. Although this term has been around for a very
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